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This web site kingstreetconfectionery.com.au has the following in the site, "King Street Confectionery, we are unrestrained by parent companies or franchise agreements, and as such,." Our analyzers noticed that the website also stated " We are free to create products that we believe in." The Website also said " As is the case with artisans that are given free-rein, we are confined only by our own principles. These are simple precursors that apply to all that we do. Respect the ingredients we use, the methods we apply and the customers we serve. Our work is the best we can achieve, by resisting the urge of compromise." The website's header had Chocolates as the most important optimized keyword. It is followed by Handcrafted Chocolates, Newcastle Chocolates, and Hunter Valley Chocolates which isn't as highly ranked as Chocolates. The next words kingstreetconfectionery.com.au used was Lollies. Newcastle Lollies was included but will not be seen by search parsers.